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The Beatles Invade iTunes

The guys at the Wall Street Journal figure this is a win-win for Apple because it is a great marketing tool just in time for Christmas, irrespective of whether one buys Beatles music.

(video clip below)

For the Citigroup-owned EMI, it will certainly be a good thing. Guy Hands is probably not that amused though. Can this revive digital music sales all around? I doubt it, but I might check out what’s on iTunes.

By the way, here’s what the top 40 albums list from iTunes looked like when Mashable checked it out:

beatles-itunes-albums-mashable

Note, the Wall Street Journal clip goes into a bit about tablet sales. Mary Meeker recently talked about the mobile space in glowing terms during her much-anticipated presentation at the Web 2.0 Summit, with smartphone sales out-pacing computer sales. She uses the experience in Japan as a reference. Oppenheimer seems to think the growth in the tablet space will be robust and allow competitors beyond Apple a stake in the market. For the moment though, competitors like Samsung are flailing, as their Galaxy Tab is not selling as well as anticipated (see here for example).

Also see: Apple’s Pricing Advantage from Daring Fireball. I found this a good article for understanding where Apple’s margins come despite having reduced its traditionally premium prices.

About 

Edward Harrison is the founder of Credit Writedowns and a former career diplomat, investment banker and technology executive with over twenty years of business experience. He is also a regular economic and financial commentator on BBC World News, CNBC Television, Business News Network, CBC, Fox Television and RT Television. He speaks six languages and reads another five, skills he uses to provide a more global perspective. Edward holds an MBA in Finance from Columbia University and a BA in Economics from Dartmouth College. Edward also writes a premium financial newsletter. Sign up here for a free trial.