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The latest IDC report on smartphone market share is alarming for Apple

Earlier this week I noticed that Apple was able to wrest back some market share from Google in the mobile platform race. CNet showed Apple’s iOS platform going from only 21.5% market share a year ago to 35.7% in the 12-week period through Sep 30. By contrast, Android’s share in the mobile market had slipped from 66.4% to 57.5%. Yes, Android had taken the overall lead as I have been predicting they would. But this is a two-horse race, or so the data suggested.

However, when I saw the latest IDC data, I realised that Apple is in big trouble.

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Edward Harrison is the founder of Credit Writedowns and a former career diplomat, investment banker and technology executive with over twenty years of business experience. He is also a regular economic and financial commentator on BBC World News, CNBC Television, Business News Network, CBC, Fox Television and RT Television. He speaks six languages and reads another five, skills he uses to provide a more global perspective. Edward holds an MBA in Finance from Columbia University and a BA in Economics from Dartmouth College. Edward also writes a premium financial newsletter. Sign up here for a free trial.