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On Apple’s earnings

There’s a lot of angst surrounding Apple’s earnings announcement because of the stock’s sell-off. While I have turned bearish on Apple, I still believe the numbers for the quarter will be good. The question for me is guidance.

Apple is releasing after markets close in North America and right now people are all over the map on Apple. There have been a lot of stories about Apple’s suppliers cutting delivery shipments because of low demand. Yet, when you look at the Verizon earnings announcement and extrapolate some of the numbers there, shipments of Apple iPhones look pretty good. The real worry regarding these backward-looking unit sales numbers has to be product mix and margin because as a premium retailer Apple wants to sell the highest ticket, highest margin products the most. What they do not want is cannibalisation of the higher margin and higher priced items by lesser products.

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About 

Edward Harrison is the founder of Credit Writedowns and a former career diplomat, investment banker and technology executive with over twenty years of business experience. He is also a regular economic and financial commentator on BBC World News, CNBC Television, Business News Network, CBC, Fox Television and RT Television. He speaks six languages and reads another five, skills he uses to provide a more global perspective. Edward holds an MBA in Finance from Columbia University and a BA in Economics from Dartmouth College. Edward also writes a premium financial newsletter. Sign up here for a free trial.